Being found online matters!
All major search engines rank results based on what they consider most relevant to the user.
Why is this important?
If you have a website, online store, or blog search engine optimization has the ability to match your site with your customers. All major search engines such as GOOGLE, BING, and YAHOO rank sites based on what they consider most relevant to the user.
While search algorithms are constantly changing, the major factors to consider are relevance, trustworthiness and authority. Pixel Ink has the tools to help your business meet these standards as it is important to drive qualified website traffic to increase conversions and return on investment.
This added exposure will drive more traffic to your business and create a clientele you never imagined you could have.
Connect people to resources
Increase brand awareness
SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization is the process of gaining traffic organically by focusing on ranking efforts on search engines. Both ON-Site (things you do on your website such as content, metadata, links) and OFF-Site (things you do outside your website such as social media or linked brand mentions) rankings contribute to accomplishing reputable and measurable factors to increase ranking position.
SEARCH ENGINE MARKETING (SEM)
Search Engine Marketing or Paid Search is the process of gaining traffic and visibility from search engines with paid efforts. Another common term used for this is pay-per-click (PPC), whatever the term used, the objective is to show more useful ads in a higher ranked position.
Each major engine has their own search marketing platform but generally this strategy is used to bring relevant search results to customers who have entered key-words. SEM’s goal is to provide great value for advertisers and their customers by meeting both of their needs. Beat your competition, let us help.
Why Choose Us?
Pixel Ink’s mission is to build relationships between customers and businesses for the benefit of all. All three major search engines are also trying to accomplish this goal by showing useful results to customers.
Search Engine Optimization services will help to increase your ranking on Google, Yahoo! and Bing for important keywords related to your business. We will constantly monitor results, make improvements, and ensure your business’s success.